Mobile application stores: Apple App Store

Mobile application stores: Apple App Store

Introduction
Apple''s iPhone has proven to be enormously popular with consumers, and a big part of this success is the App Store. Apple is undoubtedly the market leader in this area, having clearly demonstrated the potential of mobile application stores on devices.

Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase
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Key Chapters:

* Executive summary
o In a nutshell
o Key messages
* Ovum view
o Leading the application store pack
+ Strengths
+ Weaknesses
+ Opportunities
+ Threats
* iPhone sales and App Store download statistics
o Application downloads drive device shipments
+ Most applications are free or very cheap
+ Games are the most popular application type
* App Store business model
o App Store revenue-share agreement
+ Key points
+ Estimate of App Store revenues
+ App Store downloads add significant incremental revenues
* Developer products and services
o Developer ecosystem
+ Developer portal
+ Registration and approval process
+ Application distribution
* SDK agreement
o Significant restrictions on applications
+ Location-based services have restrictions
+ Open source restrictions
+ Software update alerts for applications
* Developer programmes
o Three-tiered developer programme
+ Standard programme ($99)
+ Enterprise programme ($299)
+ iPhone developer university programme (free)
o Developer marketing and recruitment
* Summary of Apple's application platform
o Derived from Mac OS X
+ Pre-installed applications
o iPhone SDK

To know more and to buy a copy of your report feel free to visit :
http://www.bharatbook.com/detail.asp?id=126061&rt=Mobile-application-stores-Apple-App-Store.html

Related Reports :

Mobile application stores: Google Android http://www.bharatbook.com/detail.asp?id=126062&rt=Mobile-application-stores-Google-Android.html

Mobile application stores: key success factors
http://www.bharatbook.com/detail.asp?id=126540&rt=Mobile-application-stores-key-success-factors.html

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